Project 12 Architecture is an architectural firm designing and delivering lasting residential and institutional buildings that promise enduring, inclusive spaces for living, learning and longevity.
Established in 2012 in Melbourne/Naarm by principals Aimee Goodwin and Louis Gadd, the firm has built a reputation for its considered residential and award-winning public buildings and its commitment to using design to transform lives and communities.
Project 12 Architecture’s collaborative, Principal-led approach results in architecture distinguished for its craftmanship, elegance and pragmatism, sensitivity to site, budget, social and environmental contexts.
Our Values
Whether we are designing residential, public or institutional buildings, our award-winning work is underpinned by four essential pillars.
Improving People’s Lives
We believe that architecture has the power to transform lives and communities. Whether it is in a public setting, or a home for a changing family’s needs, our focus is on improving the daily lives of the people who live, work, learn and use the calm, purposeful spaces we design and build. Our work reflects this.
Responsibility
We feel an acute sense of responsibility for the buildings we produce, the lands and surrounds on which we build and the lives affected by them. As well as our clients’ specific needs, our designs sensitively respond to site, cultural heritage, sustainability, planning constraints and all compliance and accreditation matters.
Beautiful, timeless spaces
Through every detail of our personal, unique designs, we seek harmony and joy. We unapologetically aim to raise happiness and wellbeing levels through the sustainable materials and colour palettes we choose, site orientation, compassionate design solutions and architectural experiences.
Understanding
We take the time to listen, to truly understand each client brief, its context and the people who will use the space. With a basis of ethical decision-making, we work with genuine care, empathy, harnessing the efficacy of respectful, active listening and open-mindedness in all our professional relationships.
Our People
Our Directors
Aimee Goodwin, B.Arch (Hons), B.PC, B.PD (Hons)
Aimee Goodwin is a co-founder and Director of Project 12 Architecture. She has more than two decades of experience designing residential and institutional buildings.Before establishing Project 12 Architecture, she worked with leading Australian firm John Wardle Architects (Melbourne) and with British architects Squire and Partners (London). As well as exemplary urban and coastal residential projects, Aimee has developed a niche in award-winning educational and institutional buildings including P-12 educational and public commissions for the Department of Education in Victoria.
Aimee has a Bachelor of Planning and Design, Bachelor of Property and Construction and a Bachelor of Architecture (Hons.) from the University of Melbourne. Aimee has taught regularly at the Melbourne School of Design, at the University of Melbourne in both Master of Architecture Design Studios and Construction Subjects. She is actively engaged with the industry and wider profession. She sits on Chapter Council of the Australian Institute of Architects (AIA) in Victoria, was Chair of the Victorian Chapter’s Practice of Architecture Committee from 2022-2023. She has also regularly sat as a juror on the Australian Institute Awards program in Victoria.
Louis Gadd, AA dipl
Louis Gadd is a co-founder and Director of Project 12 Architecture. He specialises in residential and institutional architecture with expertise in modelling and the visual communication of complex architectural solutions.As Design Principal, Louis leads Project 12 architecture teams to develop design resolutions for residential and public projects, using his experience with parametric design, CAD and BIM software to bring complex architectural solutions to life. He brings to each commission highly creative thinking and the ability to resolve complex issues into clear, practical, and inspiring architectural solutions.
Before establishing Project 12, Louis gained architectural experience with UNStudio, British structural engineering company Atelier One and specialist master planning firm ARC-ML. Louis has a Bachelor Degree in Art & Design from Middlesex University, a Bachelor of Architecture (ARB/RIBA Part 1) from Newcastle University and a Diploma of Architecture from London’s Architectural Association School of Architecture (AA). He has taught regularly at University of Melbourne in the Master of Architecture program at the Melbourne School of Design.
Our Team
Amber Penn, M.Arch
Amber is a registered Architect who has gained valuable experience working on public and residential projects over the last 4 years in both Newcastle and Melbourne, including at established practices Kennedy Nolan and Breathe Architecture. She is experienced in document control and provides valuable assistance in the preparation and review of drawings and documents throughout all project stages. She is highly process-driven and brings her highly systematic and organised approach to all projects.Amber has a Bachelor of Design (Architecture) and Master of Architecture from the University of Newcastle.
Alex Leeder, M.Arch
Alex is a Project Architect and experienced in working across all stages of a project. She has a particular interest in education projects and has specialised in education projects for the Victorian School Building Authority (VSBA) and Melbourne Archdiocese Catholic Schools (MACS) over the last five years. Alex works to develop close relationships with clients to understand their needs and develop a detailed design response and later guide them through the construction stage. She is experienced at leading and coordinating the consultant team throughout design and working with contractors on site to bring the project to life.Alex has a Bachelor of Environments (Architecture) and Master of Architecture from the University of Melbourne.
Catalina, Edey, M.Arch
Catalina is a design focused Project Architect who has a keen interest in the art and rituals of everyday life. She specialises in residential project types and has worked in small architecture practices since 2015 which has provided her with a wealth of experience across all project stages.Catalina has a Bachelor of Fine Arts from QUT, Bachelor of Architecture from The University of Queensland and a Masters of Architecture from Melbourne University. She is also a sessional design studio leader at Monash University.
Awards
| 2023 | Victorian Architecture Awards – Educational Architecture – Commendation: Meadows Primary School |
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| 2023 | Dulux Colour Awards – Public and Hospitality – Finalist: Meadows Primary School |
| 2023 | Victorian Architecture Awards – Shortlisted for Regional Prize: Cowes Primary School |
| 2023 | ArchiTeam Awards – Commercial, Community and Public Award – Commendation: Cowes Primary School |
| 2022 | Victorian School Design Awards – Best Project Between $5-10M: Cowes Primary School |
| 2022 | Habitus – Living House of the Year 2022 – Nominee: Carlton North Residence |
| 2022 | Architeam Awards – Residential Alts &Adds $1m plus – Finalist: Carlton North Residence |
| 2020 | Houses Awards – House in a Heritage Context – Shortlist: Northcote Residence III |
| 2020 | Houses Awards – House Alteration and Addition Under 200sqm – Shortlist: Northcote Residence III |
| 2020 | IDEA Awards – Residential Decoration – Shortlisted: Preston Residence |
| 2020 | Design Files Awards – Residential Interiors – Shortlisted: Preston Residence |
| 2015 | Houses Awards – Apartment or Unit – Commendation: Brunswick Residence |
Publications
| Carlton North Residence — The Local Project |
| Carlton North Residence — Dwell Magazine |
| Carlton North Residence — Habitus |
| Carlton North Residence — Living Edge |
| Carlton North Residence — Domain |
| Sorrento Residence — The Local Project |
| Sorrento Residence — Dwell Magazine |
| Prahran Residence — The Local Project |
| Prahran Residence — Green Magazine |
| Northcote Residence III — Green Magazine |
| Northcote Residence III — The Design Files |
| Northcote Residence III — The Local Project |
| Northcote Residence II — The Design Files |
| Meadows Primary School — Architecture Australia |